GROUNDBREAKING NEW TILE BACKING SYSTEM

A key introduction to the Chilewich Contract Collection for 2012 | 2013 is BioFelt™ - a revolutionary new tile backing system for commercial, retail and hospitality applications.

BioFelt™ is an innovative PVC-free tile backing system composed of 82% pre-and post-consumer content. It can be installed with adhesives or with VELCRO® Brand Hook Squares, a new modular flooring installation system developed by Velcro USA, Inc. to connect each tile to one another, and to the floor. This allows for easy installation on raised access floors and other flooring surfaces where adhesives would not be allowed or desirable. After use, the installation can be removed without a trace. Chilewich CEO, Joe Sultan, says, "BioFelt™ is the most exciting tile backing system we.ve ever developed. The tile has a wonderful cushioned feel to it, it's much lighter than vinyl, it's tough and durable and can be installed with VELCRO® Brand Hook Square - it's a truly exciting development."

"Velcro USA Inc. is proud to partner with Chilewich to provide a user friendly installation system that complements the new BioFelt™ tile backing," says Blaire Townsend, Construction Strategic Business Unit Manager for Velcro USA, Inc. "The VELCRO® Brand Hook Squares are a reusable, cost effective solution for a wide range of flooring applications. It is an environmentally friendly alternative to adhesives in that they eliminate odor, off-gasing, mess and downtime."

Biofelt is available immediately and can be specified for any project where Plynyl tile is being considered.